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Business Opportunity: Online Business Feature
The Best
Marketing Tool Ever Invented
. . . and It's FREE
by Ernie Seger
In a sense, Internet
Success is very simple. It is just one thing - get qualified traffic
to your web site. (The idea that "If you build it they will
come" worked once in a movie - but it will not work online).
Knowing this "secret", relatively new online marketers
with limited budgets will spend weeks at the free classified sites
and newsgroups. The results? Very often disappointing.
There IS a way to get your message out effectively, yet at a very
low cost, and sometimes even free! I am talking about the best
free marketing tool ever invented ... EMAIL.
Just do not abuse this tool by sending unsolicited email, or SPAM.
Bulk Email can put you out of business in a hurry!
If you want better results without the risk, consider using TARGETED
email marketing. Targeted email means getting your message to
people that actually WANT to hear from you.
So how is that possible? Publishing your own newsletter to a strictly
opt-in list can be both fun and profitable. And best of all -
it can be done free, or at a very low cost. Here is how.
First, you must be able to easily send your newsletters to your
subscribers.
For those of you who want to do everything yourself, several very
good email programs are available at no cost:
However, sooner or
later you will want to use a List Server to send your newsletters
and postings. Why? Because when your list of members or subscribers
becomes large, you will have difficulty doing even simple things
- such as deleting someone from your list. A good List Server
will provide that automatically and save you tons of time and
trouble.
Plus, when your list grows large, you will be spending more and
more time just emailing your postings or newsletters. Besides,
what if you lose your Internet connection right in the middle
of a large mailing? Oops.
Two FREE services that will send your newsletter to your subscribers
without cost are:
http://www.listbot.com
and http://www.egroups.com/info/index.html
Two services that
are very low in price (but not free) are:
http://www.onelist.com
and http://listhost.net/
We haven't talked
about content yet. Whatever the subject matter of your ezine or
newsletter, you should be writing about something that interests
you greatly. Get started and let the words begin to flow.
If you feel you need help, use this very excellent FREE article
distribution service that will email you the best articles by
the Net's top writers. Already edited, proofed and formatted for
your email newsletter on whatever subject in which you are interested
- http://www.e-zinez.com/
When formatting your email, keep all lines
to no more than 60 - 65 characters, including spaces. The reason
for this is that some email programs automatically wrap text lines
at 65 to 70 characters. If your lines are too long, they will
appear jumbled. Like this.
Keeping lines to 60 - 65 characters also makes for much easier
reading. How can you expect anyone to buy your products or services
when they have to work hard just to read your email?
Setting your outgoing email to break at 65 - 70 characters will
also allow enough room to insert the ">" character
when your message is forwarded (or replied to) without forcing
those confusing line breaks.
Two good programs that will easily allow you to format your articles
can be downloaded at no cost:
http://www.ultraedit.com
and http://www.textpad.com
And,
always ... always ... use a "Signature File".
... use a "Signature File".
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Ernest
Seger is CEO of Internet Business Marketing. His site
includes advanced Internet marketing techniques including
how to get hundreds of opt-in subscribers and thousands
of visitors to your web site. http://www.netnetmoney.net
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